Home ContentAbout Flourish

About Flourish

Published : September 17, 2016

Flourish magazine – A place to escape, to be inspired and informed and giving you a fresh approach to healthy, positive living.

Me in New York in Feb 2016 - first time there, and was amazing!


Flourish started out as a printed magazine way back in 2005 with the first issue launching in February of that year. It was a handbag size, 208 pages of thick and glossy paper and spiral bound. It found a niche and was welcomed by women who wanted more out of their magazines than gossip and celebrities. The magazine featured beautiful photography accompanied by inspirational quotes and we used non-professional models for our fashion shoots and cover models. Flourish sold at newsagencies throughout WA and selected interstate outlets including airports. The magazine didn't have a 'citycentric' feel and we kept in mind when putting the magazine together that the reader could be reading it at an outback station, in a country town, in the 'burbs or on holiday. We wanted to write about and share the stories of inspirational women who were doing great things often overcoming adversity to do so.

Like Flourish online, the magazine had recipes, beauty, reviews and a variety of content all with an upbeat, realistic, 'enjoy the moment and the journey', underlying theme.

After four biannual issues of the spiral bound, we realised that women were keeping the magazine for reference and thought that a spine would be easier for readers to source the particular issue they wanted, so that change was made and along with that, the size increased to an almost A4 size.

Roll on to 2008 and I, mother to two lovely girls Annelise and Sarah, welcomed another little girl, Colette. Another two issues were published while managing a newborn and family, I made the difficult (initially) decision to take the magazine from a printed version to fully online with the last printed issue coming out in November 2009.

Now, not a day doesn't go by that I don't say thanks for going online when I did! It is the now and the way of publishing, with a much broader reach for the magazine and its advertisers, there are no space constraints (I always struggled with what to leave in and what to leave out of the 208 pages each issue!), and the immediacy of the medium suits the content and the sharing of that content with you.

The site has had a number of redesigns with the current launching July 2015.

Feedback really helps us know what you want, so if you have any ideas or suggestions, please email me at jane@flourishmagazine.com.au.

Enjoy exploring the site, and keep Flourishing.

Jane xx

Jane Cresswell 

0438 850 398

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